Google Cuts Off Adobe’s DSP From Its Ad Exchange

Google has blocked access to its online ad exchange via one of the industry’s major online media-buying tools in Europe following concerns that Adobe’s demand-side platform was implicated in a recent malvertising attack. The move means Europe-based media buyers are now unable to use Adobe’s DSP to purchase ad inventory on Google Ad Manager, aka…Google Cuts Off Adobe’s DSP From Its Ad Exchange

Publicidade São Paulo – Leia mais no original https://www.baloodesign.com.br/~r/adweek/all-news/~3/PqBGo9ljUeI/

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